It's a simple pop beat with cute lyrics stuffed full of cliche's, but I kind of like it. There is no real explainable reason as to why I love Travie McCoy so much, I've just been addicted since the beginning. His music career reminds me a little of Buddy Holly's, in the way that, in order to continue his career and gain exposure for the band between albums, he does some solo work mixed in with the work for Gym Class Heroes (expect that Holly's 'solo' career was sort of coerced and he died in a plane crash at 22... so this might be a bad comparison).
Regardless, McCoy comes back onto the scene with a radio ready melody featuring a great vocal hook from Mraz that will be stuck in your head for days.
"Rough Water" Travie McCoy featuring Jason Mraz